Beer maker, Kenya Breweries Limited (KBL) has unveiled a new Guinness variant, Hop House 13 in Kenya which is the first of its kind in Africa.
The product is a flavorful lager which is very common across Europe, it has been launched in Nairobi before its roll out across the country.
The 4.1% ABV lager will retail at KES 210 per 500ml bottle.
Kenya Breweries Limited Marketing Manager – Guinness, Ms. Nduku Wamakau said that the product taps into all senses of the firm’s consumers.
KBL says that the product has a sweet fruity aroma, with hints of apricot and peach, and subtle malt notes breaking through. It is full-flavored while still being crisp and hoppy (but not bitter) with a refreshingly clean finish.
“It has been a great success across Europe where it is currently available, and we are very excited to be the first African country to showcase this great premium, international quality lager to our beer drinkers,” she said.
East Africa Breweries Limited, KBL’s parent company, has in the past few years introduced new alcoholic brands in the region as it seeks to grow and diversify its product portfolio.
In March, the beer maker launched ‘Tusker Premium Ale’, a product that targets its premium customers.
In early September, the beer maker introduced a new brand of cider beer dubbed Sikera Apple which targets its female consumers.
The launch comes at a time when beer Beer and cigarette manufacturers in Kenya are decrying the 21% excise duty in Parliament claiming that it will have adverse effects on other members of the value chain.