With the rise of the internet, the millennial consumer, mobile-money penetration, and a reported increase in Africa’s middle-class disposable income, the African e-Commerce industry finds itself furnished with the ability to not only jump-start small businesses but also help large companies enter a market full of energized customers.

Statistics portal, Statistica, reports that the value of the African eCommerce industry reached USD 16.5 Bn in 2017 and forecasts that Industry revenues will re...