Spotting the trend

Localized To Beat Globalized: An Unhushed Version Of Africa’s Streaming Wars

By  |  August 30, 2021

On one of those stunningly chill evenings in March, the 25-year-old Grammy Award-winning producer Jae5 dropped a talent-rich debut single that effectively established an interestingly new connection between local and international music. Just a few days after the London-based-but-Ghanaian-born artist got that prestigious recognition for playing a huge role in the sonic success of Burna Boy’s Twice As Tall album—which is also Grammy Award-winning—Jae5 hit the broadcast key on the full audio and video of Dimension

By bringing East London-based rapper Skepta and Nigeria’s Rema—the act whose Iron Man auto-thrusted into Barack Obama's 2019 summer playlist—Jae5 created music many say can’t be stopped in its tracks. Besides the Ebeneza Blanche-directed vibrant visuals and stylistic shots, the core theme of the song suggested insights into the perceived reality of the home continent of all the stars on set: “another dimension”. 

Most Read

From Bootstraps To Breakthroughs: Unravelling South Africa’s Startup Secrets

The startup ecosystem in South Africa is a buoyant and dynamic industry propelled

Moniepoint Is Stepping Up Its Global Ambitions As UK Plans Take Shape

Moniepoint Inc., the parent company of one of the largest business payments and

Tracing The Rapid Rise Of E-Mobility in Kenya

The global automotive industry has shifted significantly towards electric vehicles (EVs) in recent