Spotting the trend

Localized To Beat Globalized: An Unhushed Version Of Africa’s Streaming Wars

By  |  August 30, 2021

On one of those stunningly chill evenings in March, the 25-year-old Grammy Award-winning producer Jae5 dropped a talent-rich debut single that effectively established an interestingly new connection between local and international music. Just a few days after the London-based-but-Ghanaian-born artist got that prestigious recognition for playing a huge role in the sonic success of Burna Boy’s Twice As Tall album—which is also Grammy Award-winning—Jae5 hit the broadcast key on the full audio and video of Dimension

By bringing East London-based rapper Skepta and Nigeria’s Rema—the act whose Iron Man auto-thrusted into Barack Obama's 2019 summer playlist—Jae5 created music many say can’t be stopped in its tracks. Besides the Ebeneza Blanche-directed vibrant visuals and stylistic shots, the core theme of the song suggested insights into the perceived reality of the home continent of all the stars on set: “another dimension”. 

Most Read

Beyond The Serengeti: A Journey Through Tanzania’s Startup Ecosystem

Nestled amidst the captivating landscapes of East Africa, Tanzania emerges as a rising

Africa’s Crypto Startups Are Chasing Greener Pastures As Coin Craze Cools

At the point where Bitmama; a Nigerian crypto startup serving multiple African countries,

A Year Later, Central African Republic’s Bitcoin Ambition Hangs In The Balance

In April 2022, an untapped market in the heart of Africa made headlines