According to McKinsey, shared mobility accounted for a handsome USD 130-140 Bn of 2019’s global consumer spending, 90 percent of which—USD 120-130 Bn—was spent on e-hailing.
In convoy with each other, traditional car-sharing and peer-to-peer auto-sharing sat on only 10 percent, or less, of this evidently bumper market. But, beyond jumbo figures, there is unquestionably a mouth-watering price tag on the sheer convenience obtainable from e-hailing.
Likewise, in Asia, the world’s largest consumption growth engine, shared mobility will expectedly accelerate to hold 15 to 20 percent of the entire mobility value pool. While the continent’s growth in shared mobility solutions is more prevalent in China, the frontier markets wedged between India and China bounce back from a ravaging pandemic to put Southeast Asia on the global mobility map.
In as much as Africa is not missing out on the mobility mania, building for the emerging commuter market is not as straightforward, sufficiently understood or relatively well-explored as it is elsewhere. Majorly because the region comprises markets, building for the e-hailing segment of the continent’s shared mobility space has not come without roadblocks.