Facebook has announced the launch of #SheMeansBusiness Nigeria, an initiative designed to inspire and train female entrepreneurs across the country to build, grow and start their businesses. It is the first to launch in any Sub-Saharan Africa.
With applications opening on March 27, 2018, training sessions across six cities will be followed by post-training clinics aimed at re-engaging, advising and mentoring participants.
As part of the launch, a dedicated website will be developed to feature inspiring stories from female trailblazers. The website also claims to offer free tools and resources in future – online courses to give more women across Nigeria the tools, support and practical advice they need to grow their businesses.
Co-Founder of She Leads Africa, Afua Osei said: “We’re excited to continue our partnership with Facebook to expand access to the digital skills necessary to move African businesses forward. We know that with the right tools and support, African women can compete on a global level and we look forward to taking these critical digital tools to entrepreneurs all across Nigeria.
Prior to the launch, a study conducted by Development Economic on behalf of Facebook showed a high percentage of women who do business online and these women “can be key to economic growth.” The study, when replicated in Nigeria, estimated that businesses owned by women in Nigeria hold the key to unlocking ₦19.7 Bn for the economy and the opportunity of creating additional jobs in future.