How To Make The Internet Work For Your Business

By  |  July 31, 2018

Think about your current actions and activities at your start-up and find out if you are indeed making the internet work for your business.
Are you leveraging the internet or you are barely making use of it?
As a startup, you can’t afford, not to maximize the different opportunities the internet avail you with. There are so many ways the internet can work for your business and help you yield results.

Here are some of the crucial ways:

Digital Marketing: Digital Marketing is by far one of the best ways to leverage the internet. Your customers are online, and if you aren’t communicating with them, then someone else is. As a business, you need to recognize the platforms your customers are on and build an engaging relationship with them online. With digital marketing, you can leverage social media marketing, search engine optimization, email marketing, etc. to help you communicate with your target audience. Most importantly, you don’t have to spend a fortune to achieve this.

Team Communication: Your team communication activities can become much more comfortable with the internet. There are so many team communication and project management tools that can make your jobs easier. Some of them are Trello, Slack, Asana, etc. Leverage these tools and so many more to help you foster effective communication among your team members.

Customer Prospecting: You can also find out more about your audience through the internet. Some of your audience spend a lot of time online, and from there, you can understand their needs and wants. Once you understand their needs and wants, you can create the right kind of products and develop effective services for them.

Cross-Border Money Transfer In Africa: Is Bitcoin The Golden Silver Bullet?


Branding: Your branding is necessary, and the internet can help you amplify your brand. By investing in the right platforms and content, your brand can speak to the right people and attract your target audience. From your colours, to your typography, to your social media graphics; the internet can help you with your branding.

Customer service: One bad customer experience a customer gets from you can be told to 100 Million Instagram followers or 4,000 Twitter followers through the internet. With the internet, reviews and customer experiences are shared faster and have a more lasting impact. And so, one of the ways to make the internet work for your business is by ensuring you use it to your advantage concerning customer service. For instance, you can tweet to your loyal followers, spotlight your customer of the week, show behind the scenes of how your business takes customer service seriously, and so on.

How else do you think the internet can work for one’s business? Drop your comments and suggestions below; we would love to hear from you.

Journalism is broken in Africa

Help us build a narrative on African Business, Startups, Tech and Economy
Join us today to empower great story telling, one story at a time

Monthly Membership


(billed monthly)

Access To 1 Month WT Membership

Access To Premium Newsletters For 1 Month

1 Month Access To WT's Content Archive

Access To WT's Conferences & Events

Access To All WT's Research Reports On Africa

Access To Podcasts, Video Content & Recordings

Subscribe Now

Annual Membership


(billed annually)

Access To 12-Month WT Membership

Access To WT's Conferences & Events

Access To All WT's Research Reports On Africa

Access To Podcasts, Video Content & Recordings

Access To All Premium Newsletters

Unlimited Access To WT's Content Archive

Subscribe Now

If you are a Corporate or a Student, please reach out to us for subscription at [email protected]