Ayishat Amoo-Olanrewaju

Ayishat Amoo-Olanrewaju

About Author

Ayishat Amoo is a Professional Writer and a Brand Communications Specialist. She helps individuals and brands communicate their values and maximize profit. She loves educating brands on how to effectively communicate with their target audience and gain the attention of their ideal audience. She is also passionate about the growth of startups in Africa and if you would your startup to gain the right visibility, do send her a mail via [email protected]

How This Female Entrepreneur Is Using Tech To Fight Food Shortage In Zimbabwe

Agriculture is an integral part of any economy and countries who fully realize this fact are put in a strong

Dear Startup Founder, Are You Ready For 2019?

2018 has been a year of hard work, learning, failures, successes, and lots more. A lot of startup founders have

Bridging the STEM Gender Gap in Lesotho: Mapharisa’s Girls Coding Academy Is Breaking The Stereotype

Some years back, the tech sphere was largely considered one area many females across the world had no business calling their


Southern Africa Last Week [19th-25th November, 2018]

Here is a recap of highlights of some of the major happenings in the Southern African startup ecosystem in the past

5 Customer Retention Tips For E-Commerce Businesses

Every African business owner wants to retain customers. Do you know that it is more expensive to gain new customers

5 E-commerce Platforms You Should Know About

Every e-commerce business needs an effective platform. You need a platform that would support your business and make things go

8 Useful Product Photography Tips For Your E-commerce Website

Do you know that your product photography can often determine whether someone buys from you or not? One of the

SEO Tips For E-commerce Businesses

Every e-commerce business owner wants to gain visibility and sell products to their ideal audience. One of the ways to

10 Free Photo Editing Software For Your E-commerce Business

In order to get the attention of your ideal audience, you need to package your content attractively. Come to think

5 Facebook Ads Tips for E-commerce Stores

As an E-commerce business owner, you need to master your digital marketing in order to make more sales and reach

5 Ways To Reduce Cart Abandonment

One of the things most e-commerce business owners do not like is cart abandonment. Imagine seeing a lot of items

5 Ways To Gain Brand Exposure On Social Media

Are you gaining enough brand exposure on social media? Do you know that you can achieve maximum exposure on social

10 Ways To Use Social Media To Promote Your In-store Company

Social media is a useful tool for brand awareness, brand visibility, lead generation, increased sales, and so on. As a

10 Free Photo Sites For Your E-Commerce Business

Your content deserves high-quality photos to complement them. As an e-commerce business owner, you need high-quality photos for your social

How To Create The Right Digital Marketing Strategy For Your Startup

Do you have a digital marketing strategy? Doing business is easier than before with the help of the internet. You

How To Launch An Affiliate Marketing Program For Your E-commerce Store

One of the ways people make money online is through affiliate marketing. Likewise, as an e-commerce business owner, one of

10 Essential Tools For Your E-commerce Business

As an African business owner, you need all the tools and resources you can get to help you achieve better

A Startup Guide To Influencer Marketing

If you haven’t heard of influencer marketing, then you need to brush up your knowledge on your digital marketing. First,

A Startup Guide To Successful Trade Shows And Exhibitions

Are you wondering why you should join tradeshows and exhibitions? Do you know that there are lots of benefits to

How Startups Can Leverage The Power Of Storytelling

“Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.”  -Richard Branson We

How To Run A Startup While Taking Care Of Your Newborn Baby

Congratulations! You just had a newborn baby! Do you know it is still possible to run that business of yours?

5 Things To Keep In Mind In Your First Year Of Business

As a new business owner, you would get a lot of business ideas, tips, advice, insights from different people. Some may

How Not To Run A Startup Business

When you go online, you come in contact with lots of content that tell you how to run a startup

How To Successfully Run A Startup Side Hustle Business

I get it…you have a full-time job, but you have an undying passion for running your own startup company. Is

How To Set Up An Effective Referral System For Your Startup?

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” –

To Hire A Freelancer Or Not?

As your startup grows, you need to build your team as well. You may not be able to handle all

5 Things To Keep In Mind Before Hiring Your Next Team Member

As your business grows, you need to hire more people to help you achieve your business goals and steer your

An Open Office Plan Or Not?

How many of us love our space? We like to be alone in our zone and work! However, some people

5 Unnecessary Expenses To Cut Down In Your Startup

Sometimes, it is not about the number of funds you have for your business; it is about how you manage

How To Overcome Some Of The Major Business Obstacles

  “Challenges are meant to be met and overcome.” – Liu Xiang “Problems are not stop signs, they are guidelines.” – Robert