Ayishat Amoo is a Professional Writer and a Brand Communications Specialist. She helps individuals and brands communicate their values and maximize profit. She loves educating brands on how to effectively communicate with their target audience and gain the attention of their ideal audience. She is also passionate about the growth of startups in Africa and if you would your startup to gain the right visibility, do send her a mail via [email protected]
Agriculture is an integral part of any economy and countries who fully realize this fact are put in a strong
2018 has been a year of hard work, learning, failures, successes, and lots more. A lot of startup founders have
Some years back, the tech sphere was largely considered one area many females across the world had no business calling their
Here is a recap of highlights of some of the major happenings in the Southern African startup ecosystem in the past
Every African business owner wants to retain customers. Do you know that it is more expensive to gain new customers
Every e-commerce business needs an effective platform. You need a platform that would support your business and make things go
Do you know that your product photography can often determine whether someone buys from you or not? One of the
Every e-commerce business owner wants to gain visibility and sell products to their ideal audience. One of the ways to
In order to get the attention of your ideal audience, you need to package your content attractively. Come to think
As an E-commerce business owner, you need to master your digital marketing in order to make more sales and reach
One of the things most e-commerce business owners do not like is cart abandonment. Imagine seeing a lot of items
Are you gaining enough brand exposure on social media? Do you know that you can achieve maximum exposure on social
Social media is a useful tool for brand awareness, brand visibility, lead generation, increased sales, and so on. As a
Your content deserves high-quality photos to complement them. As an e-commerce business owner, you need high-quality photos for your social
Do you have a digital marketing strategy? Doing business is easier than before with the help of the internet. You
One of the ways people make money online is through affiliate marketing. Likewise, as an e-commerce business owner, one of
As an African business owner, you need all the tools and resources you can get to help you achieve better
If you haven’t heard of influencer marketing, then you need to brush up your knowledge on your digital marketing. First,
Are you wondering why you should join tradeshows and exhibitions? Do you know that there are lots of benefits to
“Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.” -Richard Branson We
Congratulations! You just had a newborn baby! Do you know it is still possible to run that business of yours?
As a new business owner, you would get a lot of business ideas, tips, advice, insights from different people. Some may
When you go online, you come in contact with lots of content that tell you how to run a startup
I get it…you have a full-time job, but you have an undying passion for running your own startup company. Is
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” –
As your startup grows, you need to build your team as well. You may not be able to handle all
As your business grows, you need to hire more people to help you achieve your business goals and steer your
How many of us love our space? We like to be alone in our zone and work! However, some people
Sometimes, it is not about the number of funds you have for your business; it is about how you manage
“Challenges are meant to be met and overcome.” – Liu Xiang “Problems are not stop signs, they are guidelines.” – Robert
Made with ❤ in Africa