How To Leverage Video Marketing For Your Startup

By  |  September 8, 2018

Video marketing is the in-thing in the digital marketing scene!

If your start-up isn’t leveraging video marketing, now is the perfect time to start.

Research according to Alexa shows that YouTube is the second most visited site, after Google. This simply tells us that videos are one of the most consumed types of content online.

Logo image created by Ijeab –

In addition, most people would rather watch a video than read a long text. And so, you have to take all these into consideration when thinking about content for your brand.

Videos are more engaging, and people get to connect better with them. You can either create your own videos or hire professionals to help you create them.

Here are some of the startup videos that can inspire you: Shapeways, Uber, Slack, etc.

Before you dive into video marketing, ensure you put a proper video strategy in place that you and your team can follow. Your strategy should explain who your target audience is, the platforms they use, the kind of video they would likely share, and so on.

There are different ways you can leverage video marketing for your start-up, some of them are:

Explainer videos: Explainer videos can clearly give your target audience an understanding of your service or how your product works. This type of video is perfect for your websites so that your target audience get to understand more about your service or products as they visit your website. One of the ways you can achieve this is by asking your customers to share their experiences using your products or services. Your explainer videos help to lead prospects to make a purchase and so, make sure you have a call-to-action in your explainer videos. Take a look at this explainer video by Cash Out

Reviews from customers: This is an opportunity to share positive experiences of your customers in an authentic way. People would connect more with videos than with text-oriented reviews from your customers. Check out this customer testimonial video by FreshBooks

Introductory videos: They tell your customers more about you and your business. These types of videos help customers to put a name and face to your brand. It helps them understand you better as the owner of the business.

Brand video: This explains more about your brand personality. With this type of video, you are able to tell more about your brand story and position your brand the right way for your customers. Take a look at this video about Working at Dropbox

Live streaming: One of the ways to authentically connect with your audience is by going on live streaming and discussing with them. Live streaming helps your audience understand your brand personality as well as build trust. You can also go behind-the-scenes, provide sneak peeks, answer FAQs, and make your audience feel more like they are part of your brand.

Ephemeral video content: You can make use of Snaps and Insta stories to help you create ephemeral video content that keeps your audience up-to-date about your business. This way, you are able to build trust with your audience.

Pitch videos: A pitch video will help you pitch your start-up to investors who might be interested in your brand. It talks about the problems you are solving, the solutions you are offering, and who you are as a brand.

Promote your videos: Don’t just create videos; promote them to reach more people beyond your sphere of influence.

What types of videos do you intend to produce for your start-up? Do drop your comments below.

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