If your business website is not generating leads for your business, then there is the possibility that you aren’t effectively using it.
One of the goals of your website should be to generate quality leads or make sales.
When prospects visit your website, they should be able to take an interest in what you do and be willing to learn more about how it would impact their lives or help them.
Here are 5 ways to help you do that:
Find out where your prospects are visiting the most: Take a look at your website and find out the sections or pages they are visiting more often than others. This would help you understand their needs as well as the type of content that interests them. Once you know this, you are able to create more content in that area and have a lead generation magnet there that help your audience understand your brand better and finally make a purchase. You can find out your most visited pages through your website analytics or Google Analytics.
Install a live chat tool: A live chat tool on your website would help you easily assist your prospects when they need you. The live chat tool can also easily direct your prospects as well as gently and indirectly push them towards making a purchase.
Make use of reviews: Ensure that you have quality and honest reviews on your website to help prospects know that you are who you say you are and you deliver beyond expectation. Sometimes, customers believe what other customers have to say about your brand than what your brand has to say about itself. In addition, you can include notable brands and companies your company partner with to help build trust in the mind of prospects.
Make use of quality videos: Videos are very captivating, and most people would rather watch a video than read a long text explaining why they should buy from you or refer your business to others. However, don’t just create videos, create quality videos or better still hire professionals to create quality videos that are targeted at prospects. The video would explain who you are and how you help your target audience, as well as why they need to patronize you.
Have a business blog: A blog is a great lead generation tool for any website. Blogs help you nurture your leads, as well as explain your brand offerings in a better way. Your blog also helps your audience frequent your website as well as retain them on the website for a long while. Don’t forget to use the kind of keywords your audience is looking for in your blog. You can also add call-to-actions to landing pages where you can offer your audience more value in exchange for their contact details.
Are there other tips we have missed in the above? Do drop your comments below.