If you are running a business and you are not yet an expert in your field, then you should be working towards that.
Once your target audience sees you as an expert in your field, they are able to trust the information you give them more and then they gradually trust you with their money.
How do you then become an expert in your field? Here are some ways you can:
Dish out quality and useful content: Whether you are writing for your blog or your publication, ensure you take your time to create quality and useful content. Foundr is an example of a business that spends time in creating quality content for their audience. Not only that, but they also give out quality content for free. This positions them as an expert in their field and lots of people appreciate their content.
Spend time researching facts and figures: Dedicate some time to studying facts and figures that can help make your products and services better. Also, including these data in your content on your different platforms can help your customers make better decisions and even understand that your start-up is fully aware of the data and stats in the industry which implies that you also make better decisions when it comes to your products and services.
Don’t just sell to your customers; educate them: Take advantage of your different platforms to inform your customers. Don’t be so focused on making sales that you don’t educate your customers. Look at what you are selling and the services you are providing; then you should educate your customers in areas related to that. Social media scheduling tools like Later, Sprout Social, and Hootsuite do this a lot; they make sure they educate their customers on the latest trends, tips, and insights in the social media industry. This shows that these businesses don’t just provide services, they also have adequate knowledge about their industry.
Teach others what you already know: One of the ways you can position yourself to be an expert in your field is by teaching others what you already know. You can organize tutorials, webinars, masterclasses, seminars, conferences, etc. that would impact the lives of your target audience. Get into the habit of teaching others what you know, so they know that you don’t just sell products or provide services to them; you are good at what you do, and you know much about it. For instance, if you have a haircare startup, you can organize classes on how to teach your target audience the best way to maintain their hair.
Keep learning: The basis of becoming an expert in your field is by continually upgrading your knowledge and becoming better than you were the last time. You have to study trends and new technologies and know how you can use it to better your business and help your customers. Always find ways to upgrade your skills and learn more. There are so many websites like Udemy, Skillshare, Coursera, etc. that you can learn from.