Every African business owner wants to retain customers.
Do you know that it is more expensive to gain new customers than to retain old customers?
According to Marketing Metrics, if a customer has previously purchased from your company, there is at least a 60 percent chance that the customer will make at least one more purchase.
You shouldn’t only have a strategy for getting new customers; you should also have a strategy for retaining your current customers.
The goal isn’t just to have customers; it is to have customers that keep coming back and would even refer others to your business.
Here are 5 customer retention tips to help you in your e-commerce business:
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