You have taken the plunge with your tickets in one hand and business cards in the other! All set to dominate this world? But then you get there, and the hallway is flooded with entrepreneurs perennially on the hunt for the relatively small number of investors and media people, all competing for their attention.
What should you do to stand out? The simplest formula is — basic. But for the charitable souls that we are, we’d share the code to standing ‘above’ in a crowd. Read on.
Dress For Success
Introductions Are Worth Their Weight In Gold
Investors are always on the lookout for the next big thing, so they won’t be able to resist if a fellow investor or entrepreneurs introduce you while singing your praises. Basic pop psychology.
Keep A Mini-Deck Handy
High On Social Media
Double Up On Manpower
Business Cards Say Who You Are In Many Ways
Last but not least, a mind-blowing and unique business card can be the difference between being remembered or not, so don’t think twice about spending a few extra quids for a designer and a high-quality print – even if they are primarily for a conference. And it goes without saying that all this becomes an effort in futility if you don’t follow up with a personal email to all those you meet.
Lastly, know that the conference will pass by quickly, especially if it’s your first one. It will end in a blur of nervously sweaty handshakes and awkward meetings. But don’t fret if you couldn’t pitch your company as well as you wanted to or didn’t establish enough new contacts. These conferences are more like marathons than sprints, and you’re in it for the long haul.
Did you know: Over $725.6 Mn was invested in Africa in 2018.
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