Sources familiar with the tech giant’s product’s internal roadmap have reported that 2019 will be the last year for Google Hangouts, as the company plans to shut it down by the year 2020. The development, to nearly no one’s surprise, is a reiteration which accompanies the company’s apparent decision to hold off on further developments on the app more than a year ago.
Google had previously announced its pivot for the Hangouts brand for enterprise use scenarios with Hangout Chat and Hangout Meet, so it has been telling for a while that the consumer app would soon cease to exist. With the abandonment of Google Hangouts concerning development and its presumed final extinction, many entrepreneurs have begun charting a course away from the app, even though it will remain a prominent official chat option in Gmail on the web – continuing on the Google Play Store even now. In line with recent reviews, the app has shown signs of ageing which are evident in its display of bugs and performance glitches.
Hangout as a brand will remain with G Suite’s Hangout Chat and Hangouts Meet, with the former tailored for Slack app-comparable team communication and the latter as a video meetings platform. In the same line, Google Voice calling, which was initially independent and then integrated into Hangouts, was restored to its own redesigned app earlier this year.
Worthy of interest is that in spite of its inevitable axing, Hangouts was one of the few apps to receive early support for Android Auto’s new MMS and RCS functionality, alongside Whatsapp and Android Messages.
Nonetheless, Google’s Scott Johnson has chimed in on this development and denied any decision being made about the timeline of legacy Hangouts’ shutdown. He did confirm that users of consumer Hangouts will somehow be upgraded to Hangouts Chat and Hangouts Meet, both of which have been presented as enterprise-focused products that fill different needs. Scott also confirmed rather explicitly that Hangouts Classic, which is the subject of this development, will eventually be “shutting down’. Meanwhile, there are sources which corroborate the initial report, informing that decisions have been made for the depreciation of legacy Hangouts.
Most of us consider the Chat and Meet to be more business-focused products, and these plans make the situation seem as though they could have more of a consumer-facing component in the future. For entrepreneurs who have continued to use Hangouts, and who are now coming to rely on Slack or Discord style at-mentions, having such features in Hangouts may be somewhat snazzy. If the rumour of Hangouts’ death or transition are true or have been exaggerated, it wouldn’t matter so much if the new upgrades come with those new features.
Meanwhile, another source reports that Google provided an update on its current efforts, and now focuses moving towards a simpler communication experience. Starting on the consumer front, Google has “decided to stop supporting Allo to focus on Messages.” In April this year, Google only noted that it was “holding off investment” on Allo, but the tech giant confirmed that the service is about to get the sunset. Allo will be available until March 2019, with the service continuing to work until then; disregarding today’s downtime. Google has furnished us with details on how users can export existing conversation history from the app.
Google Hangouts, for as long as it has been in use, hasn’t disappointed entrepreneurs, as it can be a great asset to a company of any size – even more ideal for smaller businesses and startups. The app allows you to connect with employees easily, business colleagues and clients via calls and video chat making it seamless for those who travel or work from home. Hangouts also afford companies the flexibility of connection form virtually any smart device. Users can also, during chats, share files via Google Drive, stream live broadcast, participate in webinars and hold staff meetings amongst many more.
As customers will be able to review your business as an accessible one that cares about customer satisfaction, using Google Hangouts is a marketing strategy with all the makings of greatness. With weekly/monthly question and answer sessions, customer chats and feedback reception, you can not only appeal to customers but receive immediate interactions that can help you develop a more robust marketing strategy. Taylor Swift hosted a Google+ Hangout to announce her new album, and with the medium, she was able to reach fans from all over the world – making her song hit number one right after its release.
This goes to say that Hangouts is a great way to make business announcements such as funding rounds, product launches, expansion or any other news that customers may be interested in. The app is also useful in holding online staff meetings, and conference calls with important clients even while you are in transit.
We are yet to find out the actual features that will come with the storied Hangouts Chat and Hangouts Meet as replacements to the authority-building, customer-gathering, engaging, and collaborative Google Hangouts. 2020 is more than a year from now, so while Sundar Pichai and his team of techies decide the fate of this G Suite member, we still have no less than 12 months to enjoy the existing chat room app.