Ugandan Startup Swipe2pay Swipes Away USD 40K At BRIDGE East Africa Startup Pitch
Swipe2pay, a Ugandan startup was picked as the winner of BRIDGE East Africa Startup pitch and secured USD 40K at Weetracker’s first flagship conference event held at Crowne Plaza on 7th December in Nairobi. The announcement was made by Takuma Terakubo the CEO of Leapfrog Ventures whose joint partnership with Weetracker made the event possible. Leapfrog Ventures will add Swipe2pay to its roster of startups, it is funding in East Africa. Other startups that took part in the pitch included Yusudi, Talklift, Zumi and Asilimia.
The Selection of Swipe2pay came as a surprise considering that each of the 5 startups had delivered convincing pitches in front of the panel that comprised Japanese investors on tour in Africa, some for the first time. Solomon Kitumba, CEO Swipe2pay, had come from pitching at #slush18 in Helsinki arriving in time to make his pitch as the last participant for the day. Swipe2pay makes it possible for informal businesses that accept cash from customers to be able to accept digital payments as well as credit card transactions. The startup which was founded in 2017, is already integrated with Visa and Mastercard.
In an interview with Weetracker, Solomon intimated that “We are already active in Uganda with a majority of our customers coming from Mbarara and Jinja. We have built a regular customer base of 550 regular users on our platform with transactions sometimes growing upto 3,500 per day when we get very busy.”
According to their website, the solution they provide to customers also includes their provision of daily, weekly and monthly reports. The fintech startup has integration with Kenya’s MPESA making it possible for them to venture into the local Kenyan market as well.
Solomon is assisted by a team of six who play different roles in driving the business forward and the funding they have received will go into product development as well as strengthening its talent pool which would be necessary for looking at how the product can be polished, refined or extend its features. Having grown in rural Uganda, Solomon had observed how informal market traders mostly women fail to access finance since they don’t keep records or any form of payments they receive from clients. This makes it difficult to get credit reference. The need to accept funds from clients who wish to pay by cards also means that they usually turn away clients from this customer segment. Swipe2pay, therefore, helps in attracting more customers. It is this discovery that made Solomon devise a method of bringing a better solution to these informal traders.
Weetracker’s BRIDGE East Africa, held in Kenya drew a substantial crowd of investors from Japan as well as attendance of local investors, venture capitalists and seasoned entrepreneurs. The event hosted startup pitches that were held in between the panel discussions and fireside chats with selected guests. Leapfrog Ventures announced at the event that it is looking at making 200 investments in Africa in the coming 3 years.