MEST Africa and Absa Announce 2025 Entrepreneurial Challenge

The  Meltwater Entrepreneurial School of Technology (MEST Africa) opened its applications for the 7th edition of the MEST Africa Challenge (MAC 2025). This pan-African pitch competition equips high-potential startups with funding and hands-on support.

This year’s edition is dedicated exclusively to FinTech startups, spotlighting founders who are reimagining how money is moved, managed, and insured across the continent. Applications are open till 26th September, 2025, after which 20 semi-finalists and 10 grand-finalists will be selected. The overall winner will secure a USD 50K equity investment and the opportunity to pilot with strategic partners at scale.

“The MEST Africa Challenge is where Africa’s boldest ideas find the opportunity to scale,” said Ashwin Ravichandran, Portfolio Advisor & MAC Lead at MEST Africa. “Our partnership with Absa gives these visionary founders the lift they need—connecting them to the capital, expertise, and networks that turn promising startups into sector-defining businesses and drive inclusive growth across the continent.”

With USD 30 M invested in over 90 startups and 2,000 entrepreneurs, MEST is one of Africa’s most active early-stage tech investors. The 2025 edition of MAC deepens that impact through a strategic partnership with Absa that aligns the competition with the bank’s digital-finance priorities.

“Africa’s future will be shaped by bold ideas, local ingenuity, and scalable innovation. At Absa, we recognise the critical role entrepreneurs play in driving inclusive economic growth. This partnership with MEST reflects our commitment to backing those visionaries and shaping the future of financial services. It complements our digital transformation strategy and reflects our purpose of empowering Africa’s tomorrow, together, one story at a time,” said Omar Baig, Managing Executive: ARO Retail and Business Banking.

The collaboration between Absa and MEST aims to accelerate innovation by connecting FinTech startups with the resources and expertise needed to scale solutions that drive inclusive growth across Africa.

“Our partnership with MEST is a strategic step toward unlocking innovation that truly matters,” says Muhammad Ali Bhikhan, Managing Executive and Chief Information Officer at Absa Regional Operations. “It will allow us to connect with visionary startups, build a strong talent pipeline, and collaborate on solutions that can drive meaningful digital transformation and long-term impact across the continent, he concludes.”

Who should apply to MAC 2025?

MAC 2025 invites early-stage startups in FinTech and other high-value, value-chain solutions that are already active in at least one of Absa’s priority markets — countries including  Botswana, Uganda, Mauritius, Seychelles, Kenya, Mozambique, Zambia and Ghana. To qualify, a company must be three years old or younger, show a minimum monthly recurring revenue of USD 5,000, and have raised no more than USD 1 M to date. Each venture should have at least two co-founders, be able to pitch in English, and—while not mandatory—Delaware registration is considered an advantage.

Founders can submit a short online application, including a three-minute video pitch, on https://bit.ly/MAC2025_APOs  till September 26th, 2025. Virtual semi-finals will occur in late October, and the top ten teams will present live in Cape Town at the Grand Finale in late November.