Your brand voice is how you want to sound to your target audience. It is the tone of all your communication activities as well as your style of writing.
Feedough defines a Brand Voice as, “It is the uniformity in the selection of words, the attitude and values of the brand while addressing the target audience or others. It is how a brand conveys its brand personality to the external audience.”
Your brand voice can help stand out and make your audience recognize your brand through any channels or platforms. It shows your personality.
One of the easiest ways to figure out your brand voice is to ask yourself questions like, “If my brand were a person, who would it be?”, “If my brand were a colour, what colour would it be?”, “If my brand were a country, what country would it be?”. Questions like this help you identify the personality of your brand.
Your brand voice guides all your communication and marketing activities. It sets the tone of how you write that Instagram post, Facebook post, or the content that goes into your company brochure.
Every time you communicate with your audience, you are showcasing your brand voice. Is your brand voice consistent?
In fact, your audience would most times find out about your brand personality through your brand voice. And so, your brand voice has to be consistent, unique, and memorable.
Here are 5 steps to help you find out your brand voice:
Know your vision, mission, and core values: One of the ways to understand your brand voice is to get clear on your vision and mission. What are those things you hope to achieve and what does your business stand for? What are the problems you are solving? How do you want your audience to perceive you? Friendly? Honest? Playful? Helpful? And do they match your core values?
Know your audience: Think about your target audience, how would you frame the right voice that would speak to them? Are they a group of people that are only interested in serious content and not playful or humourous content? How much time do they spend online? Are they millennials? How do they communicate? etc.
Know your message: Your message is simply your brand story. And so, how do you intend to convey your message to your target audience? What kind of tone or voice best describes how your message or brand story should be told? It’s not always about what is being said but how it’s being said.
Define the words that capture your business: What are those words that immediately come to your mind when you think about your brand or when people think about your brand? Now is the time to outline your ideal brand voice and capture the right words that describe your brand.
Stand out from the competition: One of the very important characteristics of your brand voice is uniqueness. Your brand voice has to be different from your competitors so that it would be easy for your target audience to differentiate you from them.
Do you have a compelling brand voice? Have you started working on your brand voice? We would love to hear from you below! Don’t forget to like and share this article as well!