SEO Tips For E-commerce Businesses

Every e-commerce business owner wants to gain visibility and sell products to their ideal audience.

One of the ways to achieve this is with Search Engine Optimization (SEO).

What is SEO? According to Webopedia, “SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)  including Google, Bing, Yahoo, and other search engines.”

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And so, how can African businesses or e-commerce business owners leverage SEO to gain huge visibility?

Here are some SEO Tips for E-commerce businesses:

  1. Optimize your website speed: Page load is critical to SEO. Make sure your website doesn’t take too long to load, this can frustrate users. To know if your website takes too long to load, you can test your site speed here:
  2. Write captivating meta descriptions: Make sure your meta descriptions are attention-grabbing and relevant to your target audience, this would help you gain more click-through rates (CTR) on your website.
  3. Add ALT Tags to your images: this would help you optimize your images, and also help visually impaired people understand the content of the pictures.
  4. Program your store to be on HTTPS: Why is this necessary? This helps your customers trust your platform and even Google trust your platform that it is secured and safe for users. HTTPS stands for Hyper Text Transfer Protocol Secure; it means that the communication between your browser and the website are encrypted; hence, it is safe to use.
  5. Optimize your website for mobile use: It is no longer news that lots of customers shop online from their smartphones. What happens if your website isn’t optimized for mobile? You get to lose a lot of customers; no one would want to shop on a problematic looking site.
  6. Include social integrations: Social integrations help your customers to be able to share your content easily. One of the places you can do this is on your product pages and home pages.
  7. Make use of internal links: Internal links on your product pages will help your customers discover related products. This would also help you have a better site structure
  8. Optimize your website with relevant keywords: Research longtail related keywords of your niche, and optimize your website with them. Optimize your images, about us page, product descriptions, blog posts, etc.
  9. Write more blog posts: Do you know that quality blog posts that are well-optimized would help you generate quality traffic on your website? Also, investing in long-form content can help your site.
  10. Video content can help improve SEO: Invest in video content, they are engaging, attention-grabbing and sharable.

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